Considering Career In Sales And Marketing

The main objective a firm has is to promote and sell its products and services to prospects. To do this job, the firm requires a team of an individuals who take care of sales and marketing activities, along with promotion of the products, market research, pricing, product development, advertisement and public relation. To carry out the tasks properly by a team of marketing personnels, Sales and Marketing Manager is appointed. A sales and marketing manager develops detailed marketing strategies for the firm he works in. The strategy also involves an analysis on the demand of their product in the market, knowing their competitors and what strategies they are using to sell their services and finding potential markets such as wholesalers, retailers, government or common public. The aim of a sales and marketing manager is to increases the firm's market share and profits by developing effective pricing strategies, all while maintaining customer satisfaction.